SEO – learn to love it – it works!

Search Engine Optimization (SEO) is not a “quick fix” and it’s not an Add-On it’s a Build-In.

Search engines have become an indispensable part of the consumer’s decision-making and buying process, which means that organic search is important for every business. Being visible in Google and other search engines matters because that’s where most searchers go to look for things and where most traffic to your website will come from. Organic search connects you with buyers and buyers with you.

To understand why SEO is important to your business, how it helps with CRO (conversion rate optimisation), how content marketing is supported by SEO insight, how it works ‘hand in hand’ with paid search, and why you need to give it time to gain traction, read this article 4 Things Most Leaders Don’t Understand About SEO.

Too many media agencies focus on Paid Search at the expense of SEO. The sad fact is that website providers rarely optimise for SEO – particularly within a shared platform space. The basics of SEO, as highlighted in the article above, are rarely applied and it’s far easier for an agency/website provider to charge a 15% management fee on a Google Adwords campaign than it is to generate a comprehensive SEO roadmap and implement that roadmap over an extended period of time with a view to delivering high levels of extremely relevant and high quality traffic.

In the UK automotive digital marketing space very few vehicle retailers have a great SEO strategy – typically those that sit outside of the AM100 pay little or no attention to SEO. Organic traffic should represent the highest level of traffic to your website and when done right it will be the highest quality and lowest cost. SEO should be seen as a vital part of the marketing mix and is there to support all other marketing activities be that on or offline.