How do we accelerate retailer performance?
We initially engage in a ‘discovery’ session – we’ll review your current operation, carry out a SWOT analysis and more importantly we’ll listen to you. We need to understand the challenges you are currently facing before we can make any recommendations for improvement.
Once we have a clear picture of your business, we then conduct a gap analysis which allows us to then make informed recommendations that will help plug the identified gaps. We’ll address all aspects of the business with a specific focus on operations, marketing and sales. These recommendations will focus on people and processes (with reference to digital transformation where applicable), all with a view to improving your customer experience and as a result driving an improved ROI across all activities the business engages in.
Next steps
Once we have identified areas for improvement, if the solution is outside of our scope of work, we will seek to connect suppliers & dealers where there is a need for a service/product that will provide the right solution. The solution always needs to be customer centric, i.e., it has to be to the benefit of your prospective customer – otherwise what is the point!
We’re confident that we can deliver solutions to address any challenges you are currently facing. In fact we’re so confident that we’ll enter into a one hour free consultation via a video call. During this call we’ll seek to understand your challenges. If we think we can help you we’ll tell you, just as importantly if we don’t think we can help, we’ll tell you!
HOT TOPIC NUMBER 1
It’s all about ‘conquesting’ your competitors customers!
With the impact of the pandemic, the emergence of the digital disruptors and the current economic crisis, the number one hot topic for discussion when I am conversing with any used car retailer right now is ‘how do I future proof myself against a slow down in demand due to the current economic situation?’. Follow-on questions are typically: ‘How do I maintain my sales volume and profitability when 1 in 5 car buyers are deferring their next purchase?’ – ‘how worried should I be about the shift in buying behaviour now being normalised by the online disruptors?’ – ‘What can we offer that the online disruptors don’t?’ and ‘How do I offer the consumer the best buying experience possible in this new world of vehicle rEtailing?’
These are all valid questions that demand answers. To help understand the UK automotive space today click on the button below to request my ‘Car rEtailing 2021 and beyond’ deck and then select the reason for enquiry. This presentation focuses on the current market and the opportunities for ‘traditional’ dealers moving forward vs. pure online transaction models. Understanding this space today is key to any marketing ‘conquest’ strategy.
HOT TOPIC NUMBER 2
Surpass customer expectations
Managing, meeting or even surpassing customer expectations should always have been at the forefront of every business decision. The pandemic or rise of the online disruptors should not have been the catalyst for ‘traditional’ dealers to suddenly apply focus to this area of their business. A customer-centric business is far more likely to succeed than one that is not.
Having said that, the pandemic and online disruptors have pushed the customer experience to the forefront of all consumers’ minds, especially when transacting online. The online disruptors have started to ‘normalise’ the process of ordering a vehicle online and for consumers this is a far more relaxed and ‘no pressure’ option. The fact is that the vast majority of in-market car buyers currently do not want to conduct the full transaction online. However, their expectation is to be able to engage online to a lesser or greater degree prior to comitting to visit the showroom. To understand how the buying journey has changed in recent years, check out the ‘Car Buying Journey’ infographic accessible below. It’s this ‘hybrid’ model that is currently giving ‘traditional’ dealers an edge over the disruptors.
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CMe Media – The automotive specialist agency
Neil (Motorvait CEO) is an advisor to the CMe Media board which gives Motorvait access to a team of automotive savvy professionals that are able to provide marketing support to any vehicle retailer.
Marketing campaign delivery, management and performance reporting across both the traditional media (radio, TV, outdoor etc.) and digital media (SEO, paid search, social etc.) channels – including the provision of all creative asset and content generation inhouse, is what CMe Media excels at.
Couple the above with the CMe Media team’s knowledge of the UK automotive space, their work ethic and their ‘deep dive’ analytical mentality means that they are an agency that can truly deliver performance improvement across all marketing channels.
About Motorvait
Leading UK Automotive Consultancy
Neil Smith
Founder & CEO
As Imperial Cars Operations Director and Cazoo Retail Operations Director, Neil Smith (founder of Motorvait) has long been recognised as an industry influencer. In over eleven years at the cutting edge of the used car retailing sector he has built a network of ‘best in class’ suppliers. A network that works collaboratively to deliver customer centric solutions which address the challenges the UK automotive industry currently faces whilst focusing on the customer experience which in turn drives profitability.
“I have a passion for the UK used car sector which some may say is ‘unhealthy’. Having worked on the front line of used car retailing for the past ten years with the last five years being dedicated to digital transformation I have a unique knowledge of this space. To paraphrase Liam Neeson ‘I have a very particular set of skills, skills I have acquired over a very long career, skills that make me very useful to used car retailers’. On a serious note however, I can help/advise and inform any retailer facing challenges in this new world of vehicle rEtailing so please reach out using the free 1 hour video chat option below. For a detailed overview of the session please click on the ‘Free 1-2-1 Consultation Overview’ button below. To learn more about me then please click on the ‘Resume’ button below.”
Click here for details of the free 1-2-1 Consultation
Book a free 1-2-1 consultation:
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