Love your business and take control of the controllables
After talking with vehicle retailers of all shapes and sizes over the past few days it’s clear that no-one really has a clue as to what 2023 is going to look like!
With all of the events over the past two years culminating in the current economic crisis it’s not suprising really.
For me it’s more important than ever that you as a vehicle retailer focus on ‘controlling the controllables’. Understand what you are in control of and the things that matter and focus on the areas in your business that allow you to influence both.
It’s all about the market insight data and then using the information that data provides to plan – consider the British Army adage “Proper Planning & Preparation Prevents Painfully Poor Performance” (or more commonly known as“Piss Poor Planning Promotes Piss Poor Performance”) This is key to how dealers (or any business) consider their next move in the new world of ‘digital retailing’.
As Ryan Holiday (American marketeer) said: “The hard things in life are not achieved through simple effort and energy. If they were, a lot of people would do them. It’s insight that illuminates the path. It’s strategy that gets us there.”
So, what are you in control of? You are in control of your marketing budget so spend it wisely using insight data to inform the areas where your spend will deliver the best return. Manage your inbound enquiries efficiently and effectively ensuring no stone is left unturned, focus on your sales process and the sale of ancillary products (VAPs) and most importantly deliver a world-beating customer experience through the belnded online/offline buying journey.
Leave nothing to chance and be across all of your numbers. If you need help in understanding how to measure and control your controllables then reach out and book a free 1-2-1 consultation.
If you need advice on your marketing communications, channel selection strategy and tactics then talk to us and we’ll introduce you to the team at CMe Media – the automotive specialist agency.