With headlines such as “Cost-of-living crisis causing customers to keep vehicles longer” and “Used car buyers negotiating harder over prices because of cost-of-living crisis” in the past couple of days and the latest “AutoTrader Monthly Intelligence report ” for July 2022 indicating a drop in Used Car Market Health of 24% YoY it’s time for…
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Search Engine Optimization (SEO) is not a “quick fix” and it’s not an Add-On it’s a Build-In. Search engines have become an indispensable part of the consumer’s decision-making and buying process, which means that organic search is important for every business. Being visible in Google and other search engines matters because that’s where most searchers go to look for things and where…
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After talking with vehicle retailers of all shapes and sizes over the past few days it’s clear that no-one really has a clue as to what 2023 is going to look like! With all of the events over the past two years culminating in the current economic crisis it’s not suprising really. For me it’s…
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If you’re looking to combat the current ‘slow down’ in the used car market with 1 in 5 consumers deferring their next vehicle purchase then you really need to be considering how you will set about conquesting business from your competitors through H2 and beyond. So, how do you find that ‘edge’ and capitalise on…
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